Hi, I’m Oliver

Badminton Agent & Consultant

About OAShepherd


I am Oliver Shepherd, a badminton agent and consultant from the UK. From the age of 8 I have played badminton and was told it’s not a profitable sport; it’s a hobby not a profession or a business. I disagree! So after I graduated from University with a 1st class honours degree in entrepreneurship and innovation I turned my attention to the business of badminton. I embrace the challenge of making badminton more profitable, professional and sustainable.

My Goal? To empower individuals and organisations to develop sustainable, professional and profitable careers/businesses in the badminton industry.


As I work with such a variety of players and businesses I tailor my services and solutions to each individual. These services vary from business and marketing consulting, to sponsorship management and agency.

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I work with incredible organisations, people and athletes all over the world including National champions and Olympians. Passion and personality are the two major things I look for in both the organisations and individuals I work with.

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The Shuttle Club

Coming soon…

The Latest

Peter Briggs elected to the BWF athlete’s commission

I am very pleased to share the news that Peter Briggs has been elected onto the Badminton World Federation's athlete commission. He was elected to the commission in March along with Ville Lang of Finland. They join Germany's Marc Zwiebler, Scotland's Kirsty Gilmour...

Peter Briggs to make Canada switch

English professional badminton player and OAShepherd client Peter Briggs is making some big changes to his career in the coming months. For the past 5 years Peter has been living and training in Milton Keynes with Badminton England. However due to prolonged illness...

Specialist Badminton Agency OAShepherd Launches

Badminton is one of the most played sports around the world today, enjoyed by hundreds of millions every year and a huge passion of mine; which is why I am launching OAShepherd. A bespoke sports marketing and athlete management agency specifically for the badminton...


The place to stay up to date with what I am doing as well as some of my opinions for young players and amateur teams.


The best place to have a direct conversation with me as well as my reaction to the latest badminton news.


My business profile where I interact with the business community and post my conversations with interesting people.


More personal content about my philosophies, what I am learning and the things I care about.

Let’s talk about your challenge

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