Welcome to OAShepherd the bespoke agency and management brand for the badminton industry.


I am Oliver Shepherd, specialist badminton agent and manager. I have been involved in badminton for over 13 years. Throughout this time I have repeatedly heard people say ‘There is no money in badminton’ and ‘It’s not a profitable profession’ I say they’re wrong…

Challenge accepted.


My role as a badminton agent is to work with players, clubs and brands to help them achieve the ambitions they work so hard to achieve. That can be through marketing, commercial management, commercial partnerships or career management.

For me brand is vital and one of my focuses is to help clients to find and communicate their authentic identity. This is key to commercial success.


Every client is different and requires a slightly different approach whether that be in terms of marketing or performance strategy. For me it’s extremely important that I get to know my clients, understand their motivations, ambitions and personality so I can better understand the best approach for you. I will then create a bespoke service for you to have the best impact possible and take into consideration how you work best. Then we get to work. 


Career Management

Everyone has a different path to the end goal. No matter where you are in your career now, I know the people that can help you achieve the dreams you think about at night.

Commercial Partnerships

Partnerships between brands, players and organisations can play a vital role in the financial success of each other. That’s why I choose to be proactive in identifying and negotiating commercial partnerships for all of my stakeholders. 

PR and Marketing

In the modern game you are not only competing on the court for success but also off the court. Your identity, social media and exposure are all important factors in creating a personal brand that your audience respects.

The Latest

All the latest news, announcements and opportunities from me and my clients.

Let's Start Something new,

Say Hello!

Have a Proposal. A Question. Feedback. Or just want to talk to me about the latest badminton news then get in touch via social media or the form below.

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