am Oliver Shepherd I started OAShepherd but who am I?

I have been involved with badminton for over 13 years. I started through playing the sport reaching county/state level in the UK. I Have a degree in  Entrepreneurship and Innovation from De Montfort University in the UK; while playing and coaching for the university with some success.

My passion for badminton lead me to develop media content around the sport, making a YouTube channel with Vlogs, prediction videos and training videos.

I have been lucky enough to travel all over the world; China, Kenya, Brazil, Europe meeting great people and doing amazing things. This gave me a thirst to understand and help people.

I started my first business when I was 16 and have had a number of successes and failures on my journey to this point. Now badminton is my only focus, working hard to understand, predict and affect the industry and the clients I have for years to come.


To enable individuals, teams and organisations to develop commercial and sustainable businesses in the badminton industry.


Being your genuine self is an extremely important trait for me in order to build genuine relationships and develop trust with the people around you.


Passion is a vital factor for success no matter if it’s you on the court or me in the office. It’s my unwavering passion that gets me through the tough times.


The pursuit of knowledge is a fundamental in my life. Reading books, meeting people or even trying new things opens my mind up for new possibilities.


Ambition and vision are the two characteristics that make everything possible. The ambition to be the best and your unique vision of how to achieve it.


I provide a variety of services for Athletes, coaches, clubs and organisations in the badminton industry. All of these services are targeted at increasing commercial opportunity in our industry.

Client Portfolio

Every person is different and this is no exception. Each of my clients are great unique people and professionals bringing different characteristics and opportunities to a partnership. Look through the portfolio to find the athlete that shares your values.

Training & Experiences - Coming Soon

I have created strong links with some of the best badminton clubs and academies around the world. They are perfect for the badminton enthusiast, badminton traveler or hardcore athlete alike.

Let's Start Something new,

Say Hello!

Have a Proposal. A Question. Feedback. Or just want to talk to me about the latest badminton news then get in touch via social media or the form below.

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